If there is one thing you don't need to know about this film before you go into the cinema screen it is that it is about cowboys and it is also about aliens. With a title so literal and bizarrely unusual, it emerged early on in the advertising campaign that the cinema goers weren't totally sure what they would be paying for by watching a film called Cowboys & Aliens. It sounds much more humorous than serious yet was boasting an action packed trailer that sees Daniel Craig's mystery man finding himself in the mist of an assault on a cowboy settlement in 19th Century America. Perhaps it is such uncertainty that accounts for the films shake box office figures in the USA, but that is doing the film a disservice. Cowboys & Aliens deserves more attention than it has received.
